Bate Motel Research

Bate Motel

Target Audience - 

The target audience for Bate Motel i think would have to definitely be 18+ because throughout the series there is a lot of sex and swearing every now and again. 
Not just there being a lot of sex but there is a lot about sexual abuse, for example in the first episode there is a scene where Norma the mother is being rapped by the old dirty man that used to own the motel before her. This scene is very graphic and not very nice to watch. There is also a lot of reference of child abuse from one of Normans friends Cody and also reference of child abuse from Norma when she was younger from her older brother. So i think if anyone under 18 would want to watch this it would be very few as its not very nice to watch.
I also done some research on the statistics of who watched the series -  

-The series averaged 2.7 million total viewers and 1.5 million adults 18-49 and adults 25-54 tuning in during the 10-episode run.
http://www.hollywoodreporter.com/live-feed/tv-ratings-bates-motel-finishes-526254

-Another website quotes the target audience to be Teenagers, Adults who have watched the movie Psycho, apparently the commercal for Bate Motel is meant to attact teenagers, people who love film which put you on the edge of your seat, and females which are attracted to drama. 
https://prezi.com/1yaubjwjdwvq/bates-motel-media/

I agree with the points above that the trailer and commercial for Bate Motel might be being aimed at teenagers but it think it might attract people slightly older than teenagers just because of the sexual abuse side to the series. 
This show has a little bit of everything, i think the target audience would be for men and women because it has a little bit for everyone, it has bits of romance, bits classic high school behavior, crime and police, suspense and thrill. This keeps everyone interested, and that there is always something going on.